Tuesday 22 March 2011

1)In what ways does your media product use, develop or challenge forms and conventions of real media products?


Music Video



1. This in a way is an establishing shot of how the girl is feeling and probably going to be throughout the music video, this challenges forms and conventions of other music video's such as Lily Allen's Music video smile. This video opens with Lily eating chocolate which immediately gives the idea that she is going to be depressed, and the song is going to be about something that has hurt her. My Music video does this too, as the first shots of her show she is depressed.This shot also shows it is set in the morning.

2. For my music Video, I wanted to bisect it into a storyline and a studio of the artist singing. Many real music video editors do not tend to use this form in the pop genre, it is more recognized in the rock genre, for example rock artists such as Paramore and The fratelli. My Music video challenges the pop genre as it is unusual and different. However, the music artist in my studio wears a black dress which shows up against the white background, this is similar to Music video used for Beyonce Knowles' music video single ladies.

3.This shot shows that the girl is depressed about something in the music video. This again challenges Lily Allen's Music video smile as she too eats chocolate in the video to show depression.

4.This shows that i have related the lyrical narrative to the song but this is the only link to weather throughout the video as my narrative is more the start of a new day and relationship of a boy and girl getting back together ( The boy is Mr Blue Sky).

5.This is a flashback the girl thinks of when she had an argument with her boyfriend( Mr Blue Sky). Many real life music videos use flashback.

6. Again, when the lyrics say 'Mr Blue Sky' ( Which is usually the chorus) I got my actress to make out she was drawing mr blue sky's name with hearts, I have noticed that many music videos such as Sugar babes 'Ugly' , However I challenged this by words with the lyrics in a different way as it also shows that the girl is interested in the boy 'Mr Blue Sky' whereas sugar babes just write the words of lyrics.

7. The zoom- in of lips are often used in music videos. They are more common in the pop and r&b genre. I chose to use glitter for a sparkle effect and added sun rays to it from Adobe After effects.

8.In this part of my music video I have matched my imagery with the lyrics. The lyrics go ' A celebration' and at the same time my actress drinks out of the blue bottle. ( the blue bottle again refers to the title) this challenges forms of real life music videos is commonly used.

9. A two shot is often used in many music videos. The same thing recorded is also followed on with different shots with different angles. This is what I did , I used a side shot first then this two shot.

10. For this shot, I have used freeze framing in Adobe Premier pro and After effects. I did not find any music videos that use this technique, but I found out that hp have a couple of adverts using this effect. This means I am challenging real media products as I have been different from other music videos and used an effect which has only been shown in Adverts.

11. For this show, I have used Green Screen. There is a music video that uses this effect which is 'Ready for the weekend" by Calvin Harris.

12. Many other music videos include fireworks, My music video is similar to them.

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